It was important that the new school badge maintained an element of continuity to the original so as to allow a gradual transition from old to new.
This was particularly important in helping children feel less isolated if they were wearing a school jumper with the old badge. We also believed it was important the pupils, parents, as well as teachers and staff had an input into which of the concept designs we put forward to create a feeling of ownership and affinity.
When designing the new school prospectus, it was important that we considered the needs of the local community and in particular the fact that many parents whose children attend the school do not have English as their first language. This meant the content could not be text heavy, but must still contain important information they would need to make an informed decision about the school. We also wanted the style and imagery to properly reflect the staffs modern and creative approach to education.