We started by creating brand guidelines such as colours, fonts and imagery. We then applied this to the likes of Myriad’s social media platforms. We also updated their marketing materials such as presentation brochures, pull-up banners and media boards. This began to develop a brand style which we were then able to apply to the website.
To make the site more dynamic we create video montages to detail the benefits of each service Myriad offer. These videos were then modified by us to include music and branded graphics which enabled the client to utilise them in presentations and on social media.
We also built the site in a way that allowed for it to be developed quickly and easily to accommodate the future plans which we had discuss as ideas with the client to further utilise its potential functionality.